How To create Google Search Ads

Search campaigns allow you to place ads across Google’s vast network of search results. You can show ads to people actively searching online for your products and services.

A Search campaign is one campaign type available to you in Google Ads.

Benefits

  • Reach goals: Search campaigns can help you get more sales, leads, or website traffic.
  • Highly relevant targeting: Target people actively searching for your specific products and services.
  • Easy setup: Ads are easy to create and don’t require special assets.

Instructions

1. Create a new Search campaign

You’ll begin by creating a new campaign in your account and selecting a goal for your campaign.

CREATE IN MY ACCOUNT

Create new campaign and set a goal

Drafts

2. Select campaign settings

You’ll now choose who to target with your ads, how you’d like to spend your budget, and how to enhance your campaign with extensions.You may see messages that guide you to ensure certain settings aren’t preventing your ads from running. Try to fix any potential issues before publishing your campaign.

Select your targeting

Set up your budget and bidding

Enhance ads with extensions

3. Set up ad groups

After selecting your campaign settings, you’ll create groups of ads. Each group should be relevant to what people interested in your products are searching for online.Let’s say you own a furniture business. You might create an ad group named “Couches” where you’d target keywords like “leather couches,” “sofas,” and “loveseats.” You’d then create ads about couches and link to the couches section of your website.

There are two ways to create ad groups:

  1. Standard: You enter a set of keywords related to searches and create ads to match them.
  2. Dynamic: Google uses content on your site to automatically target searches and create ads.

Create standard ad groups

Create dynamic ad groups

4. Create Search ads

When creating your Search ads, one of the most important things to focus on is relevance to your keywords. You’ll want to create headlines and descriptions that match the keywords in your ad group.

It’s also recommended to create at least 3 ads per ad group. Learn how to write successful text ads