How to Create a Search Ads with Dynamic Ad Groups

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  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Campaigns.
  3. Click the plus button  , then select New campaign.
  4. Select one or more goals for your campaign. Or, click Create a campaign without a goal to continue without goals.
    1. Optional: Under “Select the results you want to get from this campaign,” select the check box next to the actions you want customers to take after seeing your ad (for example, website visits, phone calls, or app downloads). Enter relevant details.
  5. Select Search as your campaign type.
  6. Select any results you want to get from the campaign.
  7. Click Continue.
  8. Name your campaign and enter the locations you want to target, languages you want to use, and your budget.
  9. Under “Bidding,” choose an automated bid strategy if you want Google to optimize your bids. We recommend the target CPA or enhanced CPC options.
  10. Enter your bid limit (optional) and budget.
  11. At the top of the screen under “General Settings,” expand Show more settings, and then click Dynamic Search Ad.
  12. Enter your website domain and select your website language.
  13. Click Save and Continue to continue onto the next stage—creating a dynamic ad group and targets.

How to create a Dynamic ad group

  1. For the Ad group type, select the Dynamic option (default).
  2. Name your dynamic ad group.
  3. Decide how you’d like to target your ads. If you’re unfamiliar with dynamic ad targets, we strongly recommend reading About targets for Dynamic Search Ads. We recommend starting with:
    • Landing pages from your standard ad groups category: All webpages that you’re currently running search ads against, across all of your accounts. This targeting option makes it easy to increase traffic on the webpages you’re already using as landing pages in existing ad groups and campaigns. We recommend this target for users that are new to Dynamic Search Ads.
    • Other categories: Sets of landing pages organized by theme. You decide which sets of pages to target, how to group similar pages, and the level of granularity. If your site is completely new to Dynamic Search Ads it may take up to 24 hours for categories to show.
    • URL_Equals : You can target specific URLs. This is a simple way to target individual pages. However, it can limit your reach if you want to get incremental traffic.
  4. If you’re not using automated bidding, adjust your bid based on the value of each specific target to your business. Bid adjustments can give you more control over when and where your ad is shown. You can set these adjustments to increase or decrease your dynamic ad target bids by a percentage. Learn About bid adjustments.
  5. Click Save and continue.

How to create your ads

You can have more than one Dynamic Search Ad, which means you can collect data on which ad is most effective. Here’s how to add Dynamic Search Ads to a Dynamic ad group:

  1. Click New ad.
  2. Select Dynamic Search Ad.
  3. Your Dynamic Search Ad headline, final URL, and display URL will be dynamically generated, so just enter your description text.
  4. Click Save and Continue.