To create a remarketing audience on Google Ads using Google Analytics, you’ll need to follow these steps:
- Link Google Ads and Google Analytics:
- Sign in to your Google Analytics account (analytics.google.com).
- Navigate to the Admin section.
- In the Property column, click on “Google Ads Linking.”
- Click on the “+ New Link Group” button.
- Select the Google Ads account you want to link to your Google Analytics property.
- Enable the “Remarketing” option and click on “Continue.”
- Follow the prompts to complete the linking process.
- Enable Advertising Features in Google Analytics:
- In the Admin section of your Google Analytics account, under the Property column, click on “Tracking Info.”
- Select “Data Collection.”
- Toggle the switch for “Enable Demographics and Interest Reports” to ON.
- Save your changes.
- Create a Remarketing Audience:
- Sign in to your Google Ads account (ads.google.com).
- Navigate to the “Audience Manager” in the left-hand menu.
- Click on “Audience Sources” and select “Google Analytics.”
- Click on the blue “+” button to create a new audience.
- Choose your Google Analytics property from the dropdown menu.
- Select the “Create new” option under the “Audience definition” section.
- Give your audience a name and select the appropriate options for targeting.
- Configure the audience criteria based on your desired segmentations (e.g., pages visited, duration of visit, specific actions, etc.).
- Click on “Create Audience” to save your remarketing audience.
- Set Up Remarketing Campaigns in Google Ads:
- In your Google Ads account, navigate to the “Campaigns” section.
- Click on the “+” button to create a new campaign or select an existing campaign where you want to apply remarketing.
- Define your campaign settings, such as campaign type, budget, bidding strategy, etc.
- In the “Audiences” section, click on “Add audiences.”
- Choose the “Remarketing” option.
- Select the remarketing audience you created from the list.
- Save your campaign settings and continue with the ad creation process.
That’s it! You have now successfully created a remarketing audience using Google Analytics and linked it to your Google Ads account. This audience can be used to target ads to specific users who meet the defined criteria within your Google Ads campaigns.